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  1. A brand? How about “$1,000,000 A Year Failure.”

    The problem isn’t dopey “wayfinding.” The problem is a bunch of scofflaw bar owners and a City culture of letting them get away with murder. Ask Kelly Thomas. oops, too late.

  2. I think it’s awesome to try to improve wayfinding, the “look”/cohesiveness of the city, etc. I wish this survey were better worded. Apparently they include CSUF & the Arboretum in their definition of “downtown” in this survey, but others might define downtown differently, which means the survey results might misrepresent people’s actual interests.