As road safety remains a pressing concern in the United States, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is calling on drivers to take a proactive stance against distracted driving. The campaign emphasizes the slogan: “Eyes Forward. Don’t Drive Distracted.”

Distracted driving, including cell phone use and other activities that divert attention from the road, poses a significant threat to all road users—drivers, passengers, pedestrians, and bicyclists alike. NHTSA data reveals alarming statistics: from 2020 to 2024, approximately 16,482 lives were lost, and roughly 1.6 million individuals were injured in crashes related to distracted driving.

In 2024 alone, traffic fatalities involving at least one distracted driver rose sharply, claiming the lives of 3,208 people, which accounted for 8% of all traffic deaths that year. Furthermore, an estimated 315,167 additional individuals suffered injuries in crashes linked to distracted driving during the same period.

To combat this growing issue, NHTSA advocates for the adoption of phone-free driving habits:

• Pull Over: Drivers are encouraged to find a safe location to park before sending or reading text messages.
• Designated Texter: Passengers can assist by managing calls and messages, thus allowing the driver to concentrate fully on the road.
• Avoid Social Media: Steering clear of social media and messaging apps while driving is crucial.
• Do Not Disturb Mode: Using this feature can help silence notifications and reduce distractions.
• Out of Reach: Storing phones in the trunk, glove box, or back seat can help break the habit of driving while distracted.

The message is clear: cell phone use while driving is hazardous. By committing to phone-free driving, motorists can ensure they keep their eyes on the road and their focus on safe driving.

For more insights into the dangers of distracted driving, visit NHTSA.gov/DistractedDriving.